Sprint
This document is your compass for the next 30 days. Every decision, every deliverable, every hour of work connects back to one thing: getting more qualified leads into the hands of the Got Watts sales team.
"If we had more opportunities to close, then available sales people to close the deals — all of my other problems would go away."
— Jeremy Carlock, Got Watts15+ year solar and electrical contractor. Northern California. Built from a two-person side hustle into the most referral-driven solar company in the region. He is not a marketer. He is a builder — of systems, teams, and customer trust. He survived industry chaos, a pandemic, personal loss, and a tariff spike he absorbed at $4–7K per project without passing a dollar to his customers.
"Help homeowners make informed, honest solar decisions before a high-commission salesperson makes that decision for them."
He would rather educate you out of a bad deal than close you into his product. That posture is rare. That's the brand.
Plain. Direct. Contractor-honest. Warm underneath the directness. Protective. Uses real-world analogies — car loans, airplane purchases, franchise math. Admits his own flaws and blind spots. Does not perform. What you see is what you get. He sounds like a Challenger and a Protector — not a coach, not a hype artist.
Stories of absorbing cost or loss to protect a customer. Honest breakdowns of how solar financing and sales tactics actually work. Direct anger at industry malpractice — his most emotionally authentic territory. Personal admissions about the real cost of building — time, stress, family, mortality. The story of his father's funeral: who shows up, and why.
- Speed-to-lead pipeline audit and improvement
- Google Ads landing page strategy and wireframe
- Overall funnel optimization and brand alignment
- Marketing strategy, reporting, and team accountability
- Meta Ads pixel optimization and setup
- Audience targeting and retargeting strategy
- Funnel build from ad to lead capture
- Ad creative ideation — rooted in Jeremy's brand voice
- Performance monitoring and optimization
- Got Watts Instagram and Facebook content
- 4 videos produced and published per month
- Content strategy — honest, protective, contractor-real
- Creative consulting on Jeremy's personal brand
- Short and long-form video editing for Jeremy
- Content calendar built and maintained
- Scripts, outlines, and talking points for recording
- Repurposing content across formats
- Performance tracking and iteration
- On-site filming for Jeremy's personal brand
- Raw footage captured and uploaded on schedule
- Coordination with Rochelle on delivery timelines
- Recording session logistics and prep
- Landing page execution from Trey's wireframe
- Google Ads account management and optimization
- Website updates and technical maintenance
- New landing page live by Day 14
Every person on this team is solving the same problem from a different angle. If your work this month doesn't connect back to more qualified leads reaching Samantha and Jarrett — stop and ask why. Stay in your lane, execute with excellence, communicate early when something is off track. 30 days from now we evaluate together.